FROM 6 MONTHS TO 4 WEEKS
How PetIQ decoded pet wellness behavior—and revolutionized their entire supplement strategy
The Problem: Everyone Speaks a Different Language
Pet parents were treating their dogs like tiny humans, but each generation had wildly different priorities and concerns regarding their pet's health:
🧘♀️ Millennials: "Is it organic? Non-GMO? Gluten-free?"
💪 Gen X: "How do I keep my dog lean and active?"
⏳ Boomers: "I want my senior dog to live longer."
The Challenge
Manually analyzing this vast array of consumer sentiment would traditionally take 6+ months. PetIQ needed actionable answers in weeks, not quarters.
Enter CREWASIS.AI: The 4-Week Sprint
We analyzed millions of data points to accelerate the timeline. Here is how the process unfolded:
Week 1: Mapped sentiment across millions of conversations.
Week 2: Identified emerging ingredients from 1,000+ videos.
Week 3: Auto-tagged behavioral patterns by generation.
Week 4: Delivered actionable brand strategies.
Result: What usually takes 6 months was successfully completed in under 30 days.
The Breakthrough: 4 Hidden Health Territories
AI uncovered what no traditional focus group could—pet parents were speaking in code, projecting their own health habits onto their dogs.
🧘 Territory 1: Stress & Calm Translation: "My dog has anxiety" = "I take CBD for stress."
✨ Territory 2: Cellular Anti-Aging Translation: "Healthy aging" = Human longevity supplements, now adapted for pets.
🌿 Territory 3: Detox & Gut Health Translation: "Clean living" routines adapted for canine wellness.
💪 Territory 4: Weight & Performance Translation: MCT oils, probiotics—applying human nutrition logic to dogs.
"Pet owners were describing their dogs' needs in their own wellness language—talking about antioxidants, mood, even detox routines."
— Jissan Cherian, CMO of PetIQ
That was the breakthrough moment. AI didn't just find trends—it decoded human emotion.
The Numbers Don't Lie
Real results. Real impact. Real fast.
Metric | Result |
New Growth Segments | 4 |
Higher Engagement | 25% |
Products Co-Developed | 3 |
Time Saved | 83% faster (From 6 months down to 4 weeks) |
What the PetIQ Team Says
Three different roles. One shared win.
"Fast insights. Team alignment. All in one collaborative space."
— Amanda Van Auken, Global Marketing Insights
"We completed a deep dive into ingredients faster than we could even brief traditional projects."
— Ben Hiatt, Head of Innovation
"Brand segmentation backed by real data. Ideas to market 5X faster."
— John Neufield, Brand Manager