Company Size: $70M Market Research & Innovation Firm
Brand Focus: Global Innovation Consultancy (U.S. + Asia-Pacific)
Partner: CREWASIS.AI
Category: Market Research, Innovation Strategy & Growth
About
The consultancy partnered with CREWASIS.AI, an agentic AI platform trained to decode massive unstructured datasets. Over 4 weeks, CREWASIS analyzed:
650,000+ social & news data points for white-space discovery
1 million+ data points for delivery model optimization
Competitor performance across the U.S., Europe, and APAC
High-growth industries and future category expansion areas
CREWASIS clustered emerging global and North American innovation opportunities across four key domains:
White Space & Market Gaps — identifying fast-growing sectors (+9.4% CAGR) where the firm could expand.
Client Identification — pinpointing high-value prospects across four high-growth verticals.
Pricing Strategy — developing a 5-pillar pricing architecture aligned to market expectations.
Delivery Model Optimization — mapping how staffing and workflows needed to evolve for global integration.
The platform automatically tagged category momentum, competitive intensity, consumer language shifts, and unmet market needs — giving the team an integrated view of where to play and how to win.
Each week unlocked a new strategic layer:
Week 1 — White Space Discovery: What unmet needs and market voids exist across global and U.S. categories?
Week 2 — Client Prioritization: Which industries and companies offer the highest potential for the merged consultancy?
Week 3 — Competitive Positioning: How does the APAC offering differentiate against U.S. players?
Week 4 — Pricing & Delivery Model: Where can the firm command premium pricing and increase efficiency?
Challenges
Solution
The consultancy now has a unified, insight-driven innovation offering that strengthens its North American presence and accelerates global growth.
Key outcomes:
White Space Mapped: $62.6B market research industry opportunity segmented into actionable growth territories.
Pricing Strategy: Five clear pricing pillars tied to value, support, region, and service type.
Delivery Model: Enhanced staffing strategy grounded in data from 1M+ performance datapoints.
Category & Client Targeting: Four high-growth industries identified for immediate commercial action.
Competitive Differentiation: Clear landscape visualizations highlighting gaps competitors cannot serve.
Results
This global consultancy specializes in market research, insights, and innovation strategy. With roots in North America and now expanded into Asia-Pacific, the firm integrates data science, cultural insight, and strategy to help brands identify future growth.
Before partnering with CREWASIS, teams struggled to unify methodologies and articulate a cohesive value proposition post-acquisition. Traditional research frameworks were too slow to keep pace with global market shifts.
About the Innovation Firm
“CREWASIS helped us translate millions of data points into a simple, powerful global growth story.” — SVP, Innovation
“The platform gave us clarity on where to focus, who to target, and how to differentiate across regions.” — Managing Director, North America
“We finally have a pricing model and delivery structure that reflects our true value.” — Chief Strategy Officer
Executive Reflections
The firm tested multiple AI tools but found CREWASIS uniquely capable of synthesizing:
Social data
News patterns
Competitive claims
Pricing intelligence
Workflow optimization
White-space cluster mapping
“What stood out was how CREWASIS could merge behavioral signals, competitive data, and strategic whitespace into one narrative,” said an executive sponsor. “It gave us a unified language for global innovation.”
Before AI-Driven Insights
The consultancy now uses CREWASIS for ongoing:
Global innovation monitoring
Category white-space discovery
Competitive landscape mapping
Pricing and positioning updates
Client prospecting and segmentation
This enables the team to stay ahead of market shifts and maintain a differentiated point of view in pitches and executive conversations.
CREWASIS and the consultancy are expanding into predictive innovation modeling — forecasting which categories and industries will show the next wave of disruption across both APAC and North America.
As global markets converge and innovation cycles accelerate, AI enables firms not just to respond — but to anticipate.
By integrating global data, cultural nuance, and predictive AI, the firm is now positioned to lead in the next decade of innovation consulting.
CREWASIS gives them the scale, speed, and strategic clarity required to win in a $62.6B industry where insight without action is no longer enough.